Why Isn’t My Business Showing Up In Search Results?

/in /by

YOUR ONLINE BUSINESS LISTINGS

When it comes to how consumers experience your business, your website is only the beginning. Today, consumers use a diverse range of maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks to find and engage with information about your car wash. Are you in control of the answers consumers see across all these platforms?

 

The SplashSource SOURCED platform manages the public facts about your business everywhere your business app

ears online, including location addresses, menu of services, hours and even in-store promotions. This is next to impossible to do on your own and every time something about your car wash changes, all of these outlets need to be updated! Let us take the hassle out of managing your online presence with SOURCED, an affordable way to help grow your local search and

be sure the information customers are looking for is there when and where they need it.

 

REVIEWS

Customers and search engines make decisions about your business every day based on your ratings and reviews. If you don’t actively manage this important set of facts, you could be leaving your star ratings up to a few detractors.

It is important that reviews are answered in a timely manner, with a professional and caring tone. At SplashSource our specialists know the car wash business and are prepared and able to answer the tough reviews that inevitably get posted for every car wash.  Answering positive reviews is equally important.  Review response shows excellent customer service too – furthering your brand image of a professional, customer centered car wash.

 

We help customers garner new reviews too.  Just ask us how!

3 Tips To Social Media Success

/in , /by

A lot goes into promoting your business on social media. From content calendars and photography to analytics and graphics, there are many pieces to the social media puzzle. Here are three tips to step up your online presence.

 

First, write down your goals. Before you get started on social media, it’s important to lay out what you want in return. Whether it’s more sales, brand awareness or promoting an event, organizing these factors will make it easier when it comes to creating graphics and a content calendar, which brings us to our next tip… create a social media calendar.

 

Second, create a content calendar. Once you’ve decided your goal, it’s important to strategically plan when your content will go out. Do you know when your followers are most active? Posting on specific days and times that cater to your audience will help maximize your results and improve your analytics. Plus, a calendar will just make your life easier!

Our third tip is to create graphics that are branded specifically to business. Posting graphics, photography and video with a consistent style will help your audience connect to your brand. Using the same font and color scheme is a must! Remember, social media is all about showing what you’ve got, and you want to make sure your products or services have a cohesive look to them.

 

Now, we can’t give all of our tips away that easily! Stay tuned for our next newsletter for more advice on stepping up your social media game!

 

 

 

The Key Is Consistency

/in , /by

When a business markets its products and/or services, the importance of consistency can’t be overstated – consistency in graphics and messaging.  Consistency, or lack thereof, lets your buyers either know and understand what it is your business stands for and is marketing, or they become confused, thus leading them to your business or away from it.

Here are a few things to consider regarding consistency in your branding…is the logo applied properly (follow your brand style guide), are you using the established brand colors and tagline? Is the messaging conveying key points about the business in a way that works with other messaging, does it follow the tone of voice established for the business? Are the images crisp and clear?

A brand guide is a good place to start. If your brand doesn’t have one, ask a professional for help in creating one. This guide will serve as just that – a guide to help assure your branding is consistent and clear. Moving forward, always take a moment to consider if what you are communicating to your target audience is following your brand guidelines.  Don’t cut corners. Don’t rush it.  Taking the time and effort to review your messaging for consistency will pay off in the short and long run, with more customers who are qualified to purchase what it is your business provides.