Clean Machine Car Wash

“I, like many Scots before me, am a frugal man by nature so I started out having SplashSource handle only the the Facebook management for Clean Machine Car Wash.

After I saw the uptick in business we enjoyed just from those efforts, I decided to sign on for a full-service marketing with SplashSource and am so glad that I did. Mary and her team worked with me to develop a marketing plan and helped get the word out that Clean Machine not only has state-of-the-art technology, but is environmentally-friendly as well, a big selling point here in Florida.

SplashSource also devised email and print campaigns for us as well as gift cards and menu cards and even got us great prices on printing, taking one more annoying detail off my hands.

I’m very happy with the service SplashSource provides and credit them with helping Clean Machine become the success that we are. Mary and her team work hard for me.”

–Colin Raskin

Owner Clean Machine Car Wash

Naples and Bonita Springs, Florid

Rio Car Wash

“In the beginning, I never did any successful marketing for my business, Rio Car Wash. Everything I did seemed to fail, so I got frustrated and quit trying.

That didn’t work out well either, so I hired a carwash consultant who told me I needed an ad agency to help me, but not just any ad agency. I needed one not too big as to be prohibitively expensive, but not so small that they had no experience. I needed a medium- sized agency and that I should choose one who knew or was willing to learn all about the car washing industry. This narrowed down the field considerably!

Finally, the consultant came back to me and said he believed he had found just the agency we needed: SplashSource.

Mary flew up to our locations in VA, asked a million questions, really listened to us, and proceeded to educate herself about the car wash industry until she became an expert in her own right.

SplashSource has handled our signage, social media, Facebook and email marketing, direct mail campaigns, geo-fenced mobile advertising, and designed and manages our website, handles menus, gift cards, handout designs and even created an animated video for our unlimited wash clubs.

We were Mary and her team’s first car wash client (though I am kind of sorry we weren’t her last. I’d like to keep SplashSource as our secret weapon) and now, with six locations, if we need so much as bathroom sign changed, we call SplashSource. Price changes? We call Mary. New advertising campaign? SplashSource does all the design and promotion. Mary and her team act as our full-service marketing and ad agency and, though I am sorry to have to share them, I would, of course, recommend SplashSource to anyone in the car wash industry”.

–Jeff “Clerk of Carwashing” Small, Owner, Rio Car Wash, Fredericksburg, Richmond and Virginia Beach, Virginia

NASCAR Car Wash

“We had been using the marketing company our franchisor recommended (we have two of the 10 franchises of NASCAR Car Wash) and weren’t too impressed with what we were getting.  Mary and SplashSource were referred to us and we have been very happy with her work ever since.

The previous company didn’t seem to have much nuance to their approach and, though we didn’t quite know what we needed, or even what was available to us, Mary did.

She came and looked over our operation and immediately started suggesting new and different ideas. She even knew how to test things out to see what was truly effective for us.

The most visible difference right away was how Mary helped with our brand identity, making it consistent across all platforms (print, billboards, social media), which I think has been very important. When we use the same slogans, messages, colors and everything is uniform, we may grab the eye of a passing prospective customer, who may not stop that day, but six months from then, when he sees our clearly identified brand again, he will remember us and become a customer.

SplashSource handles all contacts with media companies, negotiating rates with the billboard companies for example, as well as replying to all questions from viewers on social media. If a customer needs specific feedback from me, SplashSource gets in touch and I either give her the answer or contact the customer myself. Everyone gets a timely response and no one falls through the cracks.

Mary and our team have a monthly phone meeting about upcoming events at our locations and make any necessary adjustments to our marketing plan then, so we are always aware of where we are in our marketing plan and are flexible enough to respond to anything that comes up unexpectedly.

The car wash industry is a tightknit group, everyone knows others in the industry, so Mary and SplashSource, who do such a good job, have had plenty of referrals from us and we will continue to recommend her. We speak so highly of her that she better prepare to get a huge increase in business and she’ll deserve it. Do a great job and that’s what you can expect—happy customers like us.”

—Emery Anderson, NASCAR Car Wash, Pinellas County, Florida

Fast Freddy’s Car Wash

“We were a startup two years ago when we got a referral from another car wash owner to contact Mary Shallies of SplashSource to help us with our marketing. We got in touch and Mary has been with us from the very beginning—even helping design our logo.

She has designed our menus, XPT screens, gift cards and handouts (even dealt with the printing,) created our website, took care of our direct mail and radio, print and email advertising. Mary and her team at SplashSource even handle what I have nothing to do with—which is anything on social media. They manage the whole things and even take care of Facebook advertising.

SplashSource sends me reports on all the activities and we have a monthly marketing meeting where we review our marketing plans and set our next month’s goals. We have two car washes in Frankfort and another in Shelbyville and are looking for growth. Mary will be right there with us, keeping us on track. She makes us feel like we are her only customer.

I have and will continue to recommend Mary and SplashSource to anyone in the car wash business.

                          –Rob Rather, Fast Freddy’s Car Wash, Frankfort & Shelbyville KY

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