Full-ServiceMarketing AgencyBuilt Exclusively forCar Wash Operators
SplashSource installs proven marketing systems that turn your daily car count into memberships, repeat visits, and predictable revenue — so you can stop guessing which channels work and get back to running your wash.
If any of this sounds familiar, you're not alone — and you're not stuck
Every car wash operator we talk to is fighting one of these battles. We've built our entire agency around solving them.
We act as an extension of your team, optimizing every marketing channel to increase car count and drive repeat customers.
Branding
Build a brand that sticks. Logos, messaging, and strategy that tell your story and grow your reach.
Learn more →Signage & Menu Design
Signs that sell. Custom monument signs, building signs, and branded menus that grab attention and guide customers to your best services.
Learn more →Web Design & Hosting
Create a clean, responsive website that reflects your brand and converts visitors into loyal customers.
Learn more →Email Marketing
Keep your audience engaged with consistent, on-brand messaging that drives traffic and repeat visits.
Learn more →Google Ads
Drive traffic and boost conversions with targeted SEM, pay-per-click, banner ads, geofencing, and remarketing campaigns.
Learn more →Social Media Page & Ad Management
Boost your brand's visibility with tailored content, ad campaigns, and engagement strategies made for the car wash industry.
Learn more →Business Listing & Reputation Management
Ensure your business shows up accurately everywhere with synced listings and professional review responses.
Learn more →Promotional Products
Branded merch, swag, and giveaways that put your wash in customers' hands and keep your brand top-of-mind.
Learn more →SEO Services
Your Google Business Profile is one of the most powerful tools for driving traffic to your car wash.
Learn more →Stop guessing. Start growing.
Book a free 30-minute strategy call. We'll audit what's working, what's wasting your budget, and show you the exact path to more memberships and predictable revenue.
Book your free callHow we transform your car wash marketing
A proven 4-step framework that's generated millions in revenue for car wash operators nationwide
Discovery & Strategy
We audit your current marketing, analyze your competition, and identify growth opportunities specific to your market.
Brand & Foundation
We build or refine your brand identity, messaging, and foundational assets to ensure consistency across all touchpoints.
Launch & Activation
We launch coordinated campaigns across all channels — digital ads, social media, email, and local SEO.
Optimize & Scale
We continuously test, measure, and optimize campaigns based on real data to maximize ROI and membership growth.
Ready to get started?
Book a free 30-minute strategy call and we'll walk you through exactly how this process would work for your car wash.
No pressure. No long-term contracts. Just honest advice for your car wash.
Introducing SOURCED
Your car wash synchronized across 200+ listing platforms automatically
Most marketing agencies manage 5-10 platforms. We manage 200+. It's the competitive moat that keeps your car wash visible everywhere customers search.
Why SOURCED matters for your car wash
Consistent NAP Data
Your Name, Address, and Phone are identical across all 200+ platforms
Review Monitoring
Track and respond to reviews from every platform in one dashboard
Better Local SEO
More citations = higher local search rankings and visibility
Automated Updates
Update hours, photos, and info once — synced everywhere instantly
We'll scan your current listings and show you exactly where you're missing
Just a few of the 200+ platforms
We manage your presence across every major directory, GPS app, search engine, and review site
From the monument sign at the road to the menu board at the bay
Professional signage design and fabrication that converts drive-by traffic into paying customers
A look at recent signage & design projects
Monument Signs
Eye-catching roadside monuments with LED lighting that attract customers from the street
Menu Boards
Clear, compelling menu designs that maximize upsells and membership conversions
On-Site Signage
Wayfinding, promotional, and instructional signage to guide and convert customers
Need signage for your car wash?
From concept to installation, we handle every step of your signage project. Let's discuss your vision.
Request a signage quoteWhat our clients say about SplashSource
Real words from car wash operators who trust us to grow their business.
"As a new company in the car wash industry, we had a lot to learn. SplashSource has been an incredible partner, guiding us with monthly reporting, social media planning, and marketing support. They've helped update our signage, manage our social media, and keep us connected with our community."
"Working with SplashSource over the years has been amazing. They have an excellent team that understands our business objectives and is focused on driving more business through social and digital marketing."
"Mary and her team brought consistency, creativity, and strategy to our marketing. From brand identity to billboard negotiations, SplashSource handles it all. We've referred them to others because they simply deliver great results."
"I, like many Scots before me, am a frugal man by nature so I started out having SplashSource handle only the Facebook management for Clean Machine Car Wash. After I saw the uptick in business we enjoyed just from those efforts, I decided to sign on for full-service marketing with SplashSource and am so glad that I did. Mary and her team worked with me to develop a marketing plan and helped get the word out that Clean Machine not only has state-of-the-art technology, but is environmentally-friendly as well, a big selling point here in Florida. SplashSource also devised email and print campaigns for us as well as gift cards and menu cards and even got us great prices on printing, taking one more annoying detail off my hands. I'm very happy with the service SplashSource provides and credit them with helping Clean Machine become the success that we are. Mary and her team work hard for me."
"Working with SplashSource has been a game-changer for us. Their personalized approach to social media and reputation management helped us grow our customer engagement and Google ratings. They truly understand the car wash industry and deliver real results."
A marketing agency built for one industry — yours
SplashSource was founded on a simple idea: car wash operators deserve a marketing partner who actually understands the business — the membership math, the seasonal rhythms, the operator pressures, and the levers that actually grow revenue.
We specialize in the car wash industry. That focus means our team has spent over a decade learning what works, what doesn't, and how to build marketing systems that compound over time — not just one-off campaigns that look good in a deck.
From the monument sign at the road to the Google Ad that drove a customer there, we own every touchpoint — so you can stop juggling vendors and start scaling.
Meet the team behind your car wash growth
Industry experts with decades of combined experience in car wash marketing, branding, and digital strategy
Dr. Betty N. Carew
Dr. Betty N. Carew is an accomplished executive, business strategist, and marketing leader,
currently serving as Chief Executive Officer of SplashSource, a premier full-service advertising and
marketing agency. In this role, she leads high-performing teams that partner with CEOs, CMOs, senior
marketing executives, and business owners to enhance market reach, elevate brand visibility, and
accelerate business growth through innovative, data-driven marketing strategies. She is responsible for
setting and executing the agency's strategic vision, driving organizational performance, and fostering
client success.
With nearly three decades of experience at 3M Corporation, Dr. Carew is a highly
respected marketing and business growth strategist. During her tenure at 3M, she held executive roles
spanning global marketing, business development, sales, and Lean Six Sigma operations, earning Master
Black Belt certification. As a certified Master Black Belt (MBB), she led major continuous improvement
initiatives across business units and industries. Known for her strategic foresight, operational rigor,
and customer-centric approach, she has consistently delivered transformational results and scalable growth
solutions in complex, dynamic markets.
In addition to her corporate achievements, Dr. Carew is the
Founder and Board Chair of the Betty Carew Women's Development Foundation, a 501(c)(3) nonprofit
organization dedicated to advancing economic empowerment for marginalized women. The foundation provides
vocational training and employment opportunities that enable women to build sustainable futures for
themselves, their families, and communities.
Her commitment to leadership extends to her service on
the Board of Directors of the American Marketing Association (Florida and Indiana Chapters) where she
continues to champion innovation, inclusion, and professional development.
Dr. Carew holds a
Doctorate in Business Administration from the University of Wisconsin–Whitewater, an MBA with a
specialization in Marketing from the University of St. Thomas in St. Paul, Minnesota, and a bachelor's
degree in business administration with a concentration in Finance from Minnesota State University,
Mankato. Her academic and professional journey reflects a lifelong dedication to excellence, strategic
impact, and empowering others.
She is married and the proud mother of two adult children. In her
personal time, she enjoys reading and spending quality time with her family.
Mary Shallies
With more than 30 years of experience, Mary Shallies brings a proven track record of driving
business growth through strategic, data-informed marketing. Her expertise spans a wide range of
industries, where she has consistently developed and executed integrated marketing strategies that deliver
measurable business outcomes.
As a former agency owner, Mary worked directly with executive teams
to align marketing initiatives with organizational goals, translating insight into action and strategy
into sustained performance.
In her current marketing strategist consultative role, Mary serves as a
senior strategist, working in close partnership with agency teams and clients to develop, optimize, and
guide high-impact marketing initiatives. Her deep market insight, analytical rigor, and results-driven
approach position her as a key advisor in building brand equity, accelerating customer acquisition, and
driving long-term growth.
Caroline Sparks
Caroline Sparks is the Marketing Director at SplashSource, where she specializes in setting
the strategic marketing direction for the agency and key accounts. She is an experienced marketing
professional with over 13 years of expertise developing integrated strategies that support business
growth, brand development, and digital transformation. Her work includes leading multi-channel marketing
initiatives across SEO, content, CRM, email, social media, website development, and analytics, with a
focus on turning marketing into a more measurable and strategic business function. She brings a strong
understanding of how messaging, digital infrastructure, user experience, and performance data work
together to drive visibility, engagement, and sustainable results.
With an MBA in Marketing, a BS
in Digital Cinematography and Journalism, and certifications in Google Analytics, Google Ads, and HubSpot,
Caroline offers a balanced blend of business strategy, creative leadership, and technical marketing
expertise. Outside of the workplace, Caroline enjoys hiking, playing the flute, and growing orchids.
Philip Hobt
Phil is Lead Graphic Designer for SplashSource. Armed with a Bachelor of Science in
Industrial Design/Visual Communications from Ohio State University, Phil began his career 25 years ago
working in agencies and publications as a Senior Art Director.
At SplashSource, Phil designs
everything from menus and pay screens to signage and digital ads. You name it, Phil will brand it
consistently and creatively. A little-known fact about Phil – he served for seven years as an
adjunct professor in the design department at Southern Technical College, teaching aspiring graphic
designers in typography, advanced concept development, and portfolio studies.
"The car wash
industry provides opportunities to implement great branding and messaging to help" clients differentiate
themselves in a competitive marketplace. He values freshness, consistency, and innovative thinking that
clients appreciate.
Demetris Holligan
Demetris is a Digital Marketing and Project Manager at SplashSource, where he manages the
implementation and optimization of digital ads, and controls the operations behind our production
projects. Demetris holds a degree in marketing and numerous certifications including Google Ads, Project
Management, and content creation. Demetris brings a sharp eye for strategy and execution to SplashSource,
he collaborates on digital ad campaigns and oversees the seamless production of creative
assets.
Given his background in marketing and certifications in Google Ads, project management, and
content creation, he combines analytical precision with creative insight to drive measurable results for
our clients. Known for his ability to balance performance data with compelling storytelling, Demetris
ensures every campaign is not just launched — but launched effectively, with purpose and polish. He
thrives on optimizing campaigns, streamlining workflows, and bringing big ideas to life through
collaborative leadership and systems thinking. Outside the office, Demetris enjoys photography, playing
the piano, and casual games of chess.
Hannah Fowler
Hannah Fowler is an Account Manager at SplashSource, where she specializes in managing
client relationships and executing strategic marketing initiatives to enhance brand visibility and
engagement across platforms. Hannah holds a degree in Communication with a concentration in Public
Relations from Florida Gulf Coast University and has earned certifications as a Meta Digital Marketing
Associate and in the Principles of Public Relations.
At SplashSource, Hannah oversees the
day-to-day management of multiple client accounts, ensuring projects, campaigns, and deliverables are
executed efficiently and aligned with client goals. She leads client communication through regular
meetings, campaign updates, reporting, and strategic recommendations while coordinating with the rest of
the SplashSource team. Hannah also manages content planning, audience engagement strategies, and campaign
execution across platforms to help clients strengthen brand awareness and drive growth.
Alexa Glazier
Alexa Glazier is a Sales/Marketing Coordinator at SplashSource, where she focuses on client
acquisition and helping businesses unlock digital advertising solutions that drive measurable growth. She
is currently a senior at Florida Gulf Coast University, pursuing a Bachelor's degree in Communication with
a concentration in Public Relations and a minor in Customer Experience Management. Alexa brings a strong
foundation in marketing and client engagement to her role.
At SplashSource, Alexa is dedicated to
building new client relationships and guiding operators through the sales process to ensure they find the
right marketing strategies for their goals. She plays a key role in generating leads, presenting tailored
solutions, and securing long-term partnerships that drive measurable growth. Alexa is passionate about
helping businesses expand their digital presence and increase customer loyalty through innovative
marketing strategies.
Sissel Cruz
At SplashSource, Sissel designs social media content that combines creativity, current trends, and brand consistency. She specializes in producing graphics that elevate campaigns; from custom templates and branded assets to polished visuals that capture attention across platforms. With years of experience creating social media templates and design kits, she knows how to balance designs with functionality, ensuring content is not only visually engaging but also adaptable for brands. Her designs reflect each brand's unique voice while helping clients feel confident, proud, and excited about the way their story is represented online.
Ready to work with car wash marketing experts?
Our team has helped 50+ car wash operators scale their business. Let's talk about your goals.
Schedule a strategy callLatest insights for car wash operators
Industry strategy, growth playbooks, and marketing trends from the SplashSource team.
How Private Equity Is Redefining Car Wash Marketing
Billions in institutional capital have flooded the market. See how PE-backed operators are reshaping subscription, retention, and growth strategy across the industry.
Read articleFrom Single Site to Scalable Brand: Marketing Systems That Support Expansion
Tactics that win at one location often break on the second. Here's the marketing infrastructure operators need before they scale beyond their flagship site.
Read articleLet's Grow Your Car Wash Together
Book a free 30-minute strategy call where we'll analyze your current marketing and show you the exact roadmap to scale.
Book your free strategy call
Pick a time that works for you. We'll review your current marketing and walk through a growth plan tailored to your wash.
Open scheduling calendar →