Sophia Evans Joins SplashSource

NAPLES, FL SplashSource, a full-service advertising & digital marketing agency, has added Sophia Evans to their roster as Social Media and Administrative Assistant Intern. Evans is creating digital content and assisting in the flow of agency projects and daily administrative tasks.  She works side by side with account managers and the creative team to help assure timely and accurate project completion.

Evans, a student at Florida Gulf Coast University, is completing a degree in communication with a concentration in public relations and a minor in economics. During her collegiate career, Evans was selected to become teacher’s assistant for the Promotional Writing course in the marketing department.  It is here that she discovered her passion for writing and content creation. She practiced these skills with various local community partners through FGCU affiliated campaign projects, which offered her the opportunity to apply the knowledge gained in her degree studies to a real-world business setting.

 

“I feel fortunate to begin working for a well-established agency at such an early point in my career path” says Evans, “The team has been extremely welcoming, and I look forward to learning alongside them.”

 

“Attracting the best and brightest from our local university system has been a pivotal component of the agency’s continued growth,” says Mary Shallies, SplashSource president. “Sophia is no exception to that standard and we look forward to seeing her creative and organizational skills flourish under the agency umbrella.”

The Key Is Consistency

When a business markets its products and/or services, the importance of consistency can’t be overstated – consistency in graphics and messaging.  Consistency, or lack thereof, lets your buyers either know and understand what it is your business stands for and is marketing, or they become confused, thus leading them to your business or away from it.

Here are a few things to consider regarding consistency in your branding…is the logo applied properly (follow your brand style guide), are you using the established brand colors and tagline? Is the messaging conveying key points about the business in a way that works with other messaging, does it follow the tone of voice established for the business? Are the images crisp and clear?

A brand guide is a good place to start. If your brand doesn’t have one, ask a professional for help in creating one. This guide will serve as just that – a guide to help assure your branding is consistent and clear. Moving forward, always take a moment to consider if what you are communicating to your target audience is following your brand guidelines.  Don’t cut corners. Don’t rush it.  Taking the time and effort to review your messaging for consistency will pay off in the short and long run, with more customers who are qualified to purchase what it is your business provides.